Jurídico
Content Policy
What can and cannot be distributed on UGC, and how we review campaigns before they go live.
UGC is an advertising distribution platform. Brand-submitted content is reviewed before distribution. Creators distribute pre-approved brand assets on their own social media accounts - they do not produce the content.
Content Review
Before any campaign goes live, our team reviews uploaded brand assets for compliance with this policy, the terms of platforms where they will be distributed (TikTok, Instagram, YouTube), and applicable advertising standards. Campaigns that do not pass review are not activated.
Prohibited Content Categories
The following content categories are permanently prohibited on UGC:
- Illegal goods or services
- Adult or sexually explicit content
- Tobacco, unregulated supplements, and controlled substances
- Gambling and lottery services (without proper regulatory approval)
- Content that discriminates on the basis of race, ethnicity, religion, gender, sexual orientation, disability, or national origin
- Content that incites violence, hatred, or intimidation against individuals or groups
- Misleading health claims
- Counterfeit goods
Restricted Categories (Enhanced Review)
The following are allowed on UGC but always require manual review before going live - they never auto-approve:
Political & civic advertising
Electoral, party, candidate, NGO civic, and government-awareness campaigns are permitted. We welcome this category, subject to the rules below:
- Sponsor disclosure - identify who paid for the distribution; include #ad, #sponsored, and any required "paid for by" labels for the target jurisdiction.
- Truthful claims - no false statements about candidates, parties, or ballot measures; no impersonation of officials or opponents.
- No incitement - political content must not promote violence, voter intimidation, or suppression.
- Regulatory compliance - advertisers confirm the campaign meets ARCON and applicable election-advertising rules in every target country.
- Election timing - we may decline or pause campaigns that breach local election silence windows or blackout periods.
Publicidade fintech, cripto e investimento
Produtos fintech, projetos de criptomoeda, plataformas de investimento e promoções de rendimento são permitidos, mas requerem sempre revisão manual reforçada. Os anunciantes devem incluir as divulgações regulatórias exigidas (SEC, CBN ou equivalente nos mercados alvo) e não podem fazer declarações de rendimento não verificadas. Campanhas para produtos financeiros não licenciados ou não registados serão recusadas.
Creator Conduct
All creators agree to our Termos de serviço before joining any campaign. Creators must post approved assets without material modification and include required disclosures (#ad / #sponsored where required). Violations may result in suspension and withheld earnings pending review.
Advertiser Responsibility
Advertisers warrant that uploaded content is lawful, truthful, and compliant with target-market advertising standards. Music and promo campaigns require rights confirmation at campaign creation.
API, automação e agentes
Campanhas, ativos e instruções enviados através da API UGC, Consola de Programadores, ferramentas MCP, credenciais de agentes ou integrações de automação (incluindo Zapier, Make e n8n) continuam sujeitos a esta Política de Conteúdo e à revisão pré-distribuição. O acesso programático não isenta o conteúdo da revisão nem permite categorias proibidas ou restritas que seriam recusadas no portal.
- Parceiros e agentes não devem usar APIs ou automação para distribuir conteúdo proibido, contornar a revisão reforçada ou manipular métricas de campanha.
- Deve tratar com segurança as respostas da API e os payloads de webhooks, e não usá-los para recolher dados pessoais ou materiais de campanha além do necessário para a sua integração.
- Podemos revogar chaves API, credenciais de agentes ou acesso de automação quando o conteúdo ou conduta submetidos por esses canais violem esta política.
Enforcement
We may remove campaigns, suspend accounts, or withhold payouts when content or conduct breaches this policy or our Terms of Service. Report concerns via our Contato.