How UGC Works: Your Creator Primer

What is UGC?

UGC is a creator advertising network - the Human Ad Network. Brands run campaigns; you broadcast their content on your social channels and earn based on the reach you generate.

How it works in 4 steps

1. Brands create campaigns - they set a budget, upload creative assets (videos, images, captions), and specify the platforms they want to reach.
2. You reserve a slot - browse active campaigns in Discover. Open a campaign's View Details page for the full brief, then tap Broadcast Now (or reserve from the feed card).
3. You post and submit proof - use the broadcast kit in My Slots (Reserved tab). Submit your post link or screenshot proof as required. Each platform has its own proof flow (see below).
4. You earn - earnings accumulate in your creator profile and are released once verified. Transfer them to your main wallet and withdraw any time.

Two campaign models

Every campaign uses one of two payout types:

• CPM (Cost Per Mille) - you earn per 1,000 verified views. Your post goes up, the platform tracks views over time, and earnings build as your audience watches.
• Flat rate - you earn a fixed fee per post, regardless of view count. You know your earnings upfront before you ever post. WhatsApp Status and Snapchat Spotlight campaigns always use the flat-rate model.

Tiered flat-rate payouts

Some flat-rate campaigns pay out on a tier ladder instead of always paying the full flat fee. The campaign brief sets view-count thresholds - for example, under 500 verified views pays 50% of the flat fee, 500+ pays 100%. Your post still needs the same effort either way, so the more reach you genuinely drive, the closer you get to the full rate. Not every flat-rate campaign uses tiers - when a campaign does, its View Details page and campaign card show the ladder upfront, and the flat fee shown is the maximum you can earn at the top tier.

Platforms you can post on

UGC supports a growing range of platforms. Each falls into one of two categories:

• Link-based platforms (TikTok, Instagram Reels, X/Twitter, YouTube, Telegram Channel) - after posting, you submit your public post URL. Views can be tracked automatically or via manual review.
• Screenshot-proof platforms (WhatsApp Status, Snapchat Spotlight) - no public post URL exists. Instead, UGC uses a two-step proof workflow: you first confirm you posted, then - after a waiting period while your post is live - upload screenshots showing your view counts. These campaigns always pay flat rate.

WhatsApp Status and Snapchat Spotlight: what makes them different

WhatsApp Status is one of the most-used content surfaces in Africa. Hundreds of millions of people watch statuses every day - and for many, it's their primary way of consuming short-form content. Because statuses are shared directly with your personal contacts (not pushed by an algorithm), they deliver reach that no feed post can replicate.

Snapchat Spotlight works similarly: short content seen directly by followers. Both platforms are flat-fee only on UGC - brands pay a fixed amount per creator post, since view counts can only be verified by screenshot, not automated tracking.

What UGC is NOT

• It is not a freelance marketplace - there are no proposals or bidding.
• It is not a content creation service - you broadcast assets the brand provides.
• It is not ad revenue sharing - you earn from campaign budgets, not platform ad impressions.

Your creator dashboard

From Discover you can browse campaigns and open each campaign's details page before you reserve. My Slots has three tabs - Reserved (post now), Submitted (in review or awaiting view proof), and History (completed, rejected, or expired). Creator Earnings shows your pending and available balance. Wallet shows cleared funds and withdrawal history.

New to UGC? Create your free creator account and start earning from your reach today.