Get More Views: Make Every Post Original

Why this matters

On CPM campaigns, you earn from verified views. No views, no earnings. The fastest way to get almost no views on TikTok, Instagram Reels, or YouTube Shorts is to download the campaign file and post it exactly as-is - same video, same caption, same sound as every other creator.

Platform spam filters see the identical file uploaded by many accounts and quietly limit its reach. Creators call this a "shadowban." The fix is simple: make the post your own.

The originality checklist (TikTok, Instagram, YouTube, X)

Before you post, do at least one - ideally two or three - of these:

• Open with your own hook. Say or show something in the first 3 seconds in your own words. The first 3 seconds decide whether people keep watching.
• Add your own on-screen text or caption. Rewrite the caption in your voice. Keep required hashtags and the #ad disclosure, but change the wording.
• Use a trending sound natively, or add your voiceover. Pick the sound inside the app, or talk over the video. This changes the file's fingerprint and rides the trend.
• Post natively in the app. Upload through the platform's own camera or editor and apply a sticker, text, or filter - don't just re-share the raw file.
• Add a quick intro or reaction (a green-screen overlay or 2-second face-to-camera intro) when the brief allows it.

What NOT to do

• Don't re-upload the raw .mp4 with no changes.
• Don't copy the exact caption word-for-word.
• Don't strip required hashtags or the #ad disclosure - that breaks the rules and can get your slot rejected. (See Ad Disclosure.)

WhatsApp Status and Snapchat Spotlight: different rules, still about reach

WhatsApp Status and Snapchat Spotlight campaigns pay a flat fee - not CPM - because views can't be tracked automatically. Your earnings are fixed upfront, not per view. So why does reach still matter?

• Advertisers check your view screenshots. Our review team uses your screenshots to confirm the post reached a real audience and the view count looks genuine. A Status that shows 3 views on an account with 500 contacts will raise questions.
• Your reputation on UGC is built on real reach. Creators who consistently deliver genuine views on WhatsApp and Snapchat get invited to higher-value campaigns.
• WhatsApp Status already bypasses the algorithm. Your personal contacts see your Status directly - there's no feed ranking to worry about. Focus on posting at times when your contacts are most active (evenings and weekends in your time zone tend to work well).

Tips specific to WhatsApp Status

• Use the brand asset, but add your own caption. WhatsApp lets you add text to your Status. A genuine personal endorsement alongside the brand image lands better with your contacts than silence.
• Post when your contacts are online. WhatsApp Status views happen in the first few hours. Posting in the morning or evening gets more eyes before your Status expires.
• Keep it live. WhatsApp Status disappears after 24 hours by default. Do not delete it manually before uploading your view-proof screenshots - your slot can be rejected if the post is gone when our team reviews it.
• Include the tracking link if provided. Some campaigns give you a short link to include in your Status caption. This counts as conversion proof and is valued by the advertiser.

Keep the brief, change the delivery

Originality doesn't mean ignoring the campaign. Always keep what the brief requires - the product message, required hashtags, and disclosure. What you personalize is the delivery: the hook, the caption wording, the sound, and the first few seconds.

You'll confirm this when you submit

When you submit a slot in My Slots (Reserved or Submitted tab), you'll confirm you made the post your own and didn't just re-upload the raw file. This protects your earnings and keeps the whole network's reach strong.

Before you post, re-read the campaign brief on its details page (from Discover → View Details, or tap the campaign title on your slot card).