Rights Attestation, Source Links, and Protecting Your Clip Campaign Budget

Why this step exists

Every other campaign type distributes content you already own outright - your own branded video, your own song. Clip Campaigns are different: you're authorizing many independent clippers to cut, edit, and redistribute footage that may include other people, licensed music, or third-party material. UGC requires an explicit attestation before a Clip Campaign can activate, confirming you own the content or have authorization from the rights holder to allow this.

Source link requirements

In raw-footage mode, your source link is checked against a list of known public video hosts (YouTube, Twitch VODs, Vimeo). Links from those hosts are accepted directly.

For any other host (a Drive or Dropbox link, for example), you'll be asked to confirm an additional checkbox: that the link is set to "Anyone with the link can view" - no login or access request required. A link a clipper can't actually open dead-ends every reservation on your campaign, so this check protects your own campaign's completion rate as much as it protects clippers.

What the attestation does and doesn't cover

• It shifts liability for the source content to you as the campaign owner - the same posture other platforms in this space take.
• It is not a legal guarantee and does not replace your own rights clearance with any guests, co-hosts, or licensors in your footage.
• UGC does not run automated copyright matching against your source - the attestation, not a content-ID system, is the activation gate.

Without this attestation, your campaign cannot go live - complete it in the setup step of the campaign wizard before funding.

The whale cap protects your budget's reach

Clip Campaigns can attract many clippers cutting from the same source. Without a limit, one early viral clip could absorb your entire budget before other clippers get a fair share. UGC's existing per-slot earnings cap - already used across every campaign type - solves this: no single slot can earn more than a set share of your total budget, however many views it drives. You can review or adjust this cap in the campaign setup step.

Duplicate-content defense

Clippers are required to personalize every submission - their own caption, a different trim point, or an overlay - so your campaign doesn't end up with dozens of verbatim reposts that platforms like TikTok and Instagram algorithmically suppress anyway. This protects the reach your budget is paying for, not just platform integrity.

What you don't need to do

You don't need to review clips for duplication yourself - the personalization requirement is enforced automatically at submission. Your job is limited to writing clear clip guidance (moments, tone, banned topics) and reviewing submissions for brief-fit, same as any other campaign.