Content Policy

Content Review

Before any campaign goes live, our team reviews uploaded brand assets for compliance with this policy, the terms of platforms where they will be distributed (TikTok, Instagram, YouTube), and applicable advertising standards. Campaigns that do not pass review are not activated.

Prohibited Content Categories

The following content categories are permanently prohibited on UGC:

• Illegal goods or services
• Adult or sexually explicit content
• Tobacco, unregulated supplements, and controlled substances
• Gambling and lottery services (without proper regulatory approval)
• Content that discriminates on the basis of race, ethnicity, religion, gender, sexual orientation, disability, or national origin
• Content that incites violence, hatred, or intimidation against individuals or groups
• Misleading health claims
• Counterfeit goods

Restricted Categories (Enhanced Review)

The following are allowed on UGC but always require manual review before going live - they never auto-approve:

Political & civic advertising

Electoral, party, candidate, NGO civic, and government-awareness campaigns are permitted. We welcome this category, subject to the rules below:

• Sponsor disclosure - identify who paid for the distribution; include #ad, #sponsored, and any required "paid for by" labels for the target jurisdiction.
• Truthful claims - no false statements about candidates, parties, or ballot measures; no impersonation of officials or opponents.
• No incitement - political content must not promote violence, voter intimidation, or suppression.
• Regulatory compliance - advertisers confirm the campaign meets ARCON and applicable election-advertising rules in every target country.
• Election timing - we may decline or pause campaigns that breach local election silence windows or blackout periods.

Fintech, crypto & investment advertising

Fintech products, cryptocurrency projects, investment platforms, and yield or returns promotions are permitted but always require enhanced manual review. Advertisers must include required regulatory disclosures (SEC, CBN, or equivalent in target markets) and must not make unverified return claims. Campaigns for unlicensed or unregistered financial products will be declined.

Creator Conduct

All creators agree to our Terms of Service before joining any campaign. Creators must post approved assets without material modification and include required disclosures (#ad / #sponsored where required). Violations may result in suspension and withheld earnings pending review.

Advertiser Responsibility

Advertisers warrant that uploaded content is lawful, truthful, and compliant with target-market advertising standards. Music and promo campaigns require rights confirmation at campaign creation.

API, automation & agents

Campaigns, assets, and instructions submitted through the UGC API, Developer Console, MCP tools, agent credentials, or automation integrations (including Zapier, Make, and n8n) remain subject to this Content Policy and to pre-distribution review. Programmatic access does not exempt content from review and does not permit prohibited or restricted categories that would be declined in the portal.

• Partners and agents must not use APIs or automation to distribute prohibited content, evade enhanced review, or manipulate campaign metrics.
• You must handle API responses and webhook payloads securely and must not use them to harvest personal data or campaign materials beyond what is needed to run your integration.
• We may revoke API keys, agent credentials, or automation access when content or conduct submitted through those channels breaches this policy.

Enforcement

We may remove campaigns, suspend accounts, or withhold payouts when content or conduct breaches this policy or our Terms of Service. Report concerns via our Contact Us.